In 1968, Mr. Houdouin's pet turtle was dying. The vet said that there was a chance his life could be prolonged, if he was mad happier. So, determined to keep his friend alive as long as possible, Mr. Houdouin made sculptures and placed them in front of the tank. The turtle, happy to be looking at new things that were colorful and bright, lived for another year. Mr. Houdouin wondered if happiness had the same effect on humans, so he started making sculptures and bringing them to Retirement homes. Several people lived longer than they would have due to Mr. Houdouin's sculptures. After this, he decided to start a buisness so people all over the world could enjoy the sculptures made by him and his employees, so Ultimate Crafts was born.